These billboards are now up in the Stockholm subway system, inviting tourists to come back to Egypt and Tunisia.

The one for Tunisia advertises that they’re ready to welcome winter-frozen Swedes to their new country.

One part reads, “Culture and narture’s beauty are a part of our history, like the long road to democracy whose story lives in every breath.”

The ones for Egypt are simply images and the slogan, “Egypt: Everything begins there.”

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