Guldknappen 2012

“Just hurry up and spell our names wrong. There’s free drinks back there.”

Here I am with my partner in crime, Emily Dahl, on the gold carpet at Guldknappen (“the golden button”) fashion awards.

Guldknappen is the “most prestigious prize in Swedish fashion” and is given annually to a Swedish fashion label that is recognized for moving the art forward. A designer or fashion label can only win once, so it’s someone new every year. This was the 31st annual.

Emily is a photo journalist who makes images that are dreamy and artful, and which have colors that feel like a sleepy hug. She has done a lot of photography for K Composite during the past year, including these photos of Julia Lind, Moa Junström and Caroline Hainer.

The magazine which hosts Guldknappen each year is Damernas Värld (Womens’ World), published by Bonnier where I am an art director.