I have read lots of books and articles about Apple and Steve Jobs. I don’t recall any of the main characters ever using these words: value proposition, agile, ideate, customer journey, external validation, disruption, entrepreneur, deliverables, human capital.

I have read lots of books and articles about Apple and Steve Jobs. I don’t recall any of the main characters ever using these words: value proposition, agile, ideate, customer journey, external validation, disruption, entrepreneur, deliverables, human capital.